Portrait of Majid Farid

Majid Farid

Transformational Techno‑Commercial Leader

About Me

With more than 20 years of experience in the technology industry, I’ve earned a reputation as a seasoned techno‑commercial leader who wins and delivers complex technology engagements across domains like AI, cybersecurity and cloud computing. Today I serve as the Senior Manager of Special Projects & Governance at Core42, a leading GenAI and digital transformation company in the Middle East.

In this role, I drive strategic projects for the Chief Commercial Officer, oversee governance across multiple processes and ensure alignment with corporate strategy. I develop and implement product catalogue management strategies, align the product lifecycle process and act as a subject matter expert on our techno‑commercial offerings.

I’m passionate about providing innovative, secure and scalable solutions tailored to client needs and guiding cross‑functional teams to deliver cutting‑edge technologies.

Earlier I served as Senior Manager – Commercial Management (MEA) at Ericsson, where I developed techno‑commercial strategies for managed services and AI product portfolios, drove cybersecurity initiatives and led sales process improvements across the organization.

With over two decades in the technology sector, I excel at winning and delivering complex AI, cybersecurity and cloud engagements and am known for guiding cross‑functional teams and collaborating with senior stakeholders to deliver innovative products. As part of my remit at Core42, I champion strategic initiatives for the Chief Commercial Officer and oversee governance to ensure alignment with corporate objectives.

Professional Highlights

  • Top Skills: Artificial Intelligence, International Sales and Sales Enablement
  • Languages: Urdu (native) and English
  • Certifications: Business Value Creation; Generative AI with Large Language Models; Blockchain Master; New Product Development for Small Businesses & Start‑Ups; and AI Applications in People Management
  • Honors & Awards: Best Managed Services Award (MEA) and Best BPO/Outsourcing Deal (2015)

Experience

Core42 – Senior Manager, Special Projects & Governance

2022 – Present
  • Led sales enablement and product introductions for AI offerings like Compass Chat, GPU‑as‑a‑Service and Sovereign Cloud, reducing time‑to‑market by 40%.
  • Established a digital automation factory and revamped the sales governance process with fast‑track approvals, improving compliance and accelerating deal closures.
  • Spearheaded data quality initiatives on Salesforce, developed executive dashboards and launched a quarterly newsletter for C‑level stakeholders.
  • Built a centralized catalog for Compass API, Compass Chat, GPUaaS and Sovereign Cloud offerings to improve access to sales artifacts.

Ericsson – Senior Manager, Commercial Management (MEA)

2016 – 2021
  • Developed techno‑commercial strategies for managed services and AI products, creating commercial models, sales playbooks and go‑to‑market tools for cloud and AI/ML offers.
  • Led sales process alignment and improvement initiatives across the MEA region and contributed to customer OPEX reduction programmes.
  • Managed large IT, telecom and cybersecurity service engagements, winning multi‑year contracts with leading operators and exceeding sales targets for four consecutive years.
  • Introduced governance frameworks and efficiency initiatives that increased service delivery efficiency by 15% and turned around multiple projects to profitability.

Previous Roles

2000 – 2015
  • Designed and implemented security policies, network infrastructures and data centre solutions for telecom operators.
  • Provided carrier‑class ISP support at Telecom Ottawa, enhancing network capacity through BGP and MPLS deployments and improving redundancy and monitoring.
  • Managed Network Operations Centre operations at Mobilink GSM, redesigning LAN/WAN architecture across 16 cities and implementing routing and management protocols.

Certifications & Credentials

Industry News

OpenAI

    NVIDIA

      Google

        Microsoft

          AMD

            Oracle

              Meta

                Contact

                If you’d like to discuss collaboration or just say hello, feel free to reach out.